Steve Jobs was a par excellence innovator and a man ahead of his time. He was the fulcrum of the World’s Technological changes. He changed every dimension of Business. His path-breaking strategies and methods are the reason behind Apple’s mind-blowing success. As a small business or an established company struggling to strive in the cut-throat market, these Steve Jobs strategies will show the path to up yourself from the crowd.
Cherry-pick the Hires:
Good hires and bad hires make or break Business. The kind of employees you choose forms the base. Find skilled people to get things done. Also, make sure the experts you pick are a passionate bunch. Because people who love what they do are the ones who will last the distance in Business journey.
A major blunder the CEOs and team heads do is to babysit the talented ones. Steve once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” Once you hire smart people, give them the freedom to innovate and change. Everything will fall into place.
Focus on the finite:
The main reason for Businesses to fizzle out is going headlong into multiple things in the beginning. Jobs rejoined Apple in 1997 when it was nearing bankruptcy. The first thing he did was narrowing down the deliverables. Apple was doing a lot of things at that time. Jobs suggested focusing on two computers: Desktop and Laptop. This decision altered the fate of Apple. They concentrated on giving two products of excellent quality and people went crazy to buy them.
Focussing on multiple things is an assured path of self-destruction. Doing for the sake of doing or just to get proud of having something is not gonna work. You must select a few products/services that you are confident of and deliver them at a world-class quality. Eventually, when you find feet, you can add more doings and expand your company.
Simplifying the jargon:
The most common mistake that almost every business does is to flaunt their technical benefits. Showing off a cutting-edge machine, latest technologies, using technical terms to explain the product - Trust me, no one is interested in those so-called glossy things. All they want to know is what benefits they get out of you. Make the benefits as the selling catchphrase.
Steve Jobs once said, “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains”. When the iPod was launched, it was all new. The world witnessed a giant leap from walkman to iPod. Here’s how Apple advertised: “1,000 songs in your pocket”. It talked about the end-value. At that time, 1000 songs is a huge number. Apple just nailed it with this simple yet engrossing ad. So make sure you sell dreams, not technology.
Quality and Innovation:
The attention to detail of Steve Jobs is an inspiring trait. When Apple was making Macintosh, Jobs wanted the circuit boards inside the computer to be high-quality, neat, and elegant. Even though no one is going to notice them except the repairman, he felt quality has to be present throughout the product. Making products of high-standard in-and-out is the key. Your credibility and authenticity are decided by how you treat things that are not seen by people.
Innovation is the first word for any Business. As we all know Jobs came up with the slogan ‘Think Different’. Think beyond the status quo. Be innovative to cut above the crowd. Also, to do something different, don't rely too much on what people want. Jobs said, “Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.” This way you can be the true pioneer of change in society.
Be the Best Marketer
This strategy is the most important of them all. All the efforts you have channelized in the product pays off only if you market yourself well. Apple’s worldwide popularity was possible because of Steve’s spectacular presenting skills. You might have a great product on your hand, but knowing how to make the world hear you matters.
Steve’s Presentation skills are admired and taken notes by many till now. Steve Jobs was a master story-teller. He explained technical stuff humanely. He wouldn’t let you feel tech as an alien. He informed, educated, and entertained people who wanted to know about his product. Take any of Apple’s product launch videos, Steve would have nailed it. He wouldn’t bore you by telling you about mechanical lecturing. He always shows the human side. By addressing the elephant in the room, he gradually moves you towards how Apple products are the solution.
Also, you won’t have too much content on his presentations. He uses presentations as hints and he explains clearly. This is what any business should do. Never go overboard with your technical stuff and complexity. Opt for the human side and adopt a simple yet elegant presentation method.
Be your own defeater:
Once you become successful, don’t stand by it for long. Scrutinize your own product and find the destroying factor. Make the upcoming product better than the previous product. You have to be your own conqueror or someone else will.
After the launch of the iPod, he analyzed the endangering aspect of the same. He found out that Mobile companies might include music players on their cellphones. Before anyone could do it, he implemented it on the iPhone. For which he said, “If we don’t cannibalize ourselves, someone else will,” he said. So don’t let yourself be replaceable rather you replace yourself.
Steve Jobs was an incredible entrepreneur, innovator, and marketer who left lots of lessons for other businesses to flourish. Even though Apple is a Tech company, Steve’s strategies resonate with all Businesses. People who are drumming up their Businesses to come off must follow these proven methods to taste success.